IMHO I think you've hit the nail on the head. iOS main attraction for many users I know is the simplicity. You can complain all day about Apple's guidelines and

IMHO I think you've hit the nail on the head. iOS main attraction for many users I know is the simplicity. You can complain all day about Apple's guidelines and iron fist enforcement, and I'd occasionally agree with you too, probably many times. Simple fact is though that outside the walled garden everyone complains about is a jungle of terrible UX, laggy interfaces, slow loading web pages dumping megabytes of trackers and advertising through a connection you're paying for. I'm not saying the App Store is perfect, not by a country mile is it. I'm just saying if you compare it to the Play store, and the wider Internet, holy moly do walled gardens look nice.