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2017 for me was the year of the podcast. I came across podcasts such as The Daily from the New York Times, a 20 minute rundown of the day's biggest stories, and
by 40acres 9y ago
2017 for me was the year of the podcast. I came across podcasts such as The Daily from the New York Times, a 20 minute rundown of the day's biggest stories, and Hardcore History from Dan Carlin, 4-6 hour epics. Alongside podcasts on politics, tech, and more. Podcasts are consuming my TV, movie and music streaming time.
My biggest issue are the ads, they are very generic and it seems the same types of companies dominate the space. Primarily services like zip recruiter, blue apron, and other subscription types. Also, the ad reads are very hit or miss when done by the podcast presenters.
I think there is big business for a pod casting platform that can get the ad model right (personalized ads, professionally read) along with suggestions and curation of suggested podcasts.
- blang 9y agoAudio only media being dominated by a few large players is nothing new, it's been done on talk radio for years. Vermont Teddybear Company, Pajamagram (which I just found out is owned by Vermont Teddybear Company), and 1-800-Flowers ad reads are so burnt into my brain from years of listening to the radio and don't get me started about Cellino and Barnes or Foxwoods casino.
- criddell 9y agoThe ads have worked on me. My family gets two Blue Apron meals a week and we bought a Casper dog bed. Some ads I find genuinely entertaining. For example, one podcast has very long audible podcasts that I enjoy listening to. I don't subscribe to that service, but I have bought books that they discuss. Most of the time though, I do skip through them. > I think there is big business for a pod casting platform that can get the ad model right No thanks. That means I'm being monitored beyond just counting my download of an MP3. I'm happy that the ads are about as personalized as the ads in a magazine.