1- charge advertisers more, for less. Pay to get back what you had. 2- sink the fb fangs deeper into users by promoting 'engagement' content i.e. stuff with be

1- charge advertisers more, for less. Pay to get back what you had. 2- sink the fb fangs deeper into users by promoting 'engagement' content i.e. stuff with better hooks. 3- market the increase in time spend on site, Q418 to the very advertisers. Brand cryptonite. He holds the poison and the medicine. Depending on public sentiment they dish out the doses of each accordingly.