An "Engagement Strategist dedicated to helping brands grow, evolve & engage" is upset other people are doing her job differently (cheaper?) and wrote a post on

An "Engagement Strategist dedicated to helping brands grow, evolve & engage" is upset other people are doing her job differently (cheaper?) and wrote a post on medium. Which is ironic, because I've "met" (aka. had to work with) too many clueless, even useless marketers. And I can definitely understand why a company would pay an influencer instead. Much more direct, and easier to gauge the effectiveness of spend.