People like you, who absolutely love bike commuting AND have twelve bikes... may not be their target market. Their ubiquitous bikes with virtually no locks aren

People like you, who absolutely love bike commuting AND have twelve bikes... may not be their target market. Their ubiquitous bikes with virtually no locks aren't worth stealing compared to your (guessing!) $1200 commuting road bike. And operating barely above break even: Great -- That means reasonable consumer pricing! Hell, make it a public utility like libraries or the post office.