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I think the author is using the word influencer to specifically refer to instagram influencers aka fashion/muscle/whatever models. theres a reason comedians don
by isubkhankulov 9y ago
I think the author is using the word influencer to specifically refer to instagram influencers aka fashion/muscle/whatever models. theres a reason comedians dont hock products over instagram, but kim khardasian and co do.
in other words, influencers' fame was gained through static imagery over the internet.
You're referring to actual influencers.
So in the end you both agree.
- mc32 9y agoFair point. I think what those people can do is "bring awareness" to a brand, etc.. but not make people buy it because of them. If they like it, they'll buy it because of the value the product offers rather than because instagrammer X had it --thought it may be the case in some areas. In other words their value may be in "surfacing" something. Akin to ranking something higher on SERPs.