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Some ads are CPM you know... eg aim is to get exposure / mindshare rather than traffic.
by points 16y ago
Some ads are CPM you know... eg aim is to get exposure / mindshare rather than traffic.
- pierrefar 16y agoIt doesn't matter what type of ad, it is getting blocked anyway. Besides, banner blindness is why these things don't perform well. The CPM ads have, usually, very low CPMs.
- chopsueyar 16y agoThat seems fair, then. If, as an advertiser, you are charged per impression, and you receive no impressions, the advertiser is not charged. Also, can any HN Adwords users comment on their experiences using Adwords to advertise to Gmail in terms of effectiveness? It seems to me that a large portion of the ads (gmail) are from unsophisticated Adwords advertisers that have not configured their campaigns properly.