2 ms·
Microsoft held a launch event for the original Xbox back in Fall of 2001 for retailers. It showed what it was all about, let people play almost-complete version
by dgallagher 16y ago
Microsoft held a launch event for the original Xbox back in Fall of 2001 for retailers. It showed what it was all about, let people play almost-complete versions of Halo and several other launch titles, etc...
One of the speakers started talking about demographics, such as who they expected to buy the console. One point of their market research jumped out: The average male Xbox consumer in the (approx) 18-25 year old range expected to be a millionaire by age 30.
Hmmm, that's me! (I was 21 at the time) But this would be an impossible goal for 99.9% of us. At the time a lot of paper-millionaires were recently minted in the dot-com boom, likely throwing off my perception and that of others.
It turns out I felt "entitled" to be a millionaire by 30. But in reality, entitlement usually disappoints since it discourages hard work, dreams get shattered, and expectations are eventually lowered. It's a chronic disease best avoided.
Fortunately this triggered a wake-up-call and encouraged me to work harder. Being a millionaire by age 30 isn't as important anymore. Instead, being intelligent enough and positioned properly by age 30 to do great things, and maybe eventually become a millionaire, is far more important. The goal of money is still desired as it brings elevated freedom, and the sooner you get it the better, of course. But it can be blinding if that's all you care about.