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Twitter isn’t your audience. It’s your community.
- jeremymcanally 16y agoFinally. I've been saying something similar to this for ages: all these people squawking about Twitter are typically doing it wrong. It can be used for one-way, one-to-many communication like that, but it shouldn't be. The people (and companies!) who are using it most successfully are using it as a way to actually engage people, talk to them, interact with their tastes and network, form relationships beyond the join record in the database.
- amayne 16y agoI think it's really hard for mass media people to understand its value. I produce television, but I understand that Twitter is a totally different medium than people just consuming what I produce.