And the worst part is, a lot of the pseudosociological analyses I've seen of this event were uninteresting. Since I'm french, my fb feed was flooded by that. An

And the worst part is, a lot of the pseudosociological analyses I've seen of this event were uninteresting. Since I'm french, my fb feed was flooded by that. And people acted surprised and looked down on that. Some left politicians decided to play the "this is proof of misery, these people have no money to buy that". And even the few posts I adhered to (that it was mostly just an instance of the power of marketting and consumerism) were just too obvious and shallow to be interesting. This is interesting for left politicians who want to intrumentalize that. For smartasses who like to look down on others because they are soo free of consumerism (they are not). But to be interesting for sociologists, it'd require a more in depth study implying those concerned. Or maybe... A study of the media coverage and reception of the "phenomenon", which would imo be way more interesting when it comes to analysing today's society than yet another show of black-friday-like craze.