Reduced width of top notification would work well on the X and Plus, but would be less usable on the smaller phones, with it being specifically unusable on the

Reduced width of top notification would work well on the X and Plus, but would be less usable on the smaller phones, with it being specifically unusable on the SE. With the exception of the iPhone X, all iPhone devices have almost identical UX. In this way I do not think the author considered all of Apple's customers. Furthermore the SE, 6s and 7 are entry level phones, and Apple has an invested interest in attracting more entry level phone buyers, and in making current entry level phone users have as smooth as possible upgrade experience. When holding my phone one handed, and a notification appears I want to open, I often tap the very side of a notification. Reprogramming my motion to reach farther would require effort. This is a cost. The author makes no mention of the costs of the UX change. Apple collects data on where a person taps on a push notification and if it appears to be a mistake. Apple is in a place to make data based design decisions. Fairpixel is not in a place to make data based design decisions on Apple's operating systems. The purpose of the article is not to inspire change in Apple's iOS, but to push Fairpixel's brand as experts in UX/Design. I think it shows impulsiveness. Suggesting changes on hundreds of millions of devices based on evidence of one person's experience is irresponsible. Pretending like a change in UX is 100% positive and will not have costs is dishonest. Marketing your boutique firm as smarter then Apple at UX is arrogant. This article would dissuade me from working with Fairpixel in the future if I were considering it. Edit: All edits are grammatical in nature.