I kind of took the opposite approach. I worked on a landing page with a hook first. only had one button on it. ran it on google. pivoted. pivoted. added more fu

I kind of took the opposite approach. I worked on a landing page with a hook first. only had one button on it. ran it on google. pivoted. pivoted. added more functionality. got my mortgage license(financial service is a good market for lead generation). generate leads for myself.