It's the eye-catching headline of an interesting article. HN has a policy of reproducing headlines more or less verbatim. Favouring Brian Cox over Mary Beard i

It's the eye-catching headline of an interesting article. HN has a policy of reproducing headlines more or less verbatim. Favouring Brian Cox over Mary Beard is rather STEM-centric. He may be more your cup of tea, but I'm pretty sure that my wife, for example (who has a shelf of Mary Beard books) has never heard of him.