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Often for task and project management software the churn is high and customer lifetime short.
by jkaljundi 9y ago
Often for task and project management software the churn is high and customer lifetime short.
- cgallello 9y agoI'm actually curious about this - do you know of articles that talk about this?
- tablet 9y agoIn our pm product (Targetprocess) average customer lifetime is about 4 years.
- jkaljundi 9y agoThat's really good and above average. How different it is for you in the SME/SMB segment vs enterprise? Churn is much higher for small 5-10 person installations usually, as the switching costs are small and often even initial payments are to continue trialing it. Much different for 1000 users implementation.
- tablet 9y agoAverage churn is close to 20%. Definitely it is different for various cohorts. For Targetprocess we have this distribution: 1-20 users - churn 35% 21-100 users - churn 18% 100+ users - churn 7%