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~$163M project management software. [0] Last round valued at $600M. [1] Any guess what this round is valued at? Unicorn? [0]https://www.crunchbase.com/organ
by alex_young 9y ago
~$163M project management software. [0]
Last round valued at $600M. [1]
Any guess what this round is valued at? Unicorn?
[0]https://www.crunchbase.com/organization/asana https://www.crunchbase.com/organization/asana
[1]https://techcrunch.com/2016/03/30/task-management-app-asana-raises-50m-at-a-600m-valuation-led-by-ycs-sam-altman/ https://techcrunch.com/2016/03/30/task-management-app-asana-...
- whoisjuan 9y ago900MM according to Business Insider. You would think this should be enough to get a 1B+ especially when they have been around since 2008. My guess is that they have a decent ARR but they are struggling to find more addressable market.
- jkaljundi 9y agoOften for task and project management software the churn is high and customer lifetime short.
- cgallello 9y agoI'm actually curious about this - do you know of articles that talk about this?
- tablet 9y agoIn our pm product (Targetprocess) average customer lifetime is about 4 years.
- jkaljundi 9y agoThat's really good and above average. How different it is for you in the SME/SMB segment vs enterprise? Churn is much higher for small 5-10 person installations usually, as the switching costs are small and often even initial payments are to continue trialing it. Much different for 1000 users implementation.
- tablet 9y agoAverage churn is close to 20%. Definitely it is different for various cohorts. For Targetprocess we have this distribution: 1-20 users - churn 35% 21-100 users - churn 18% 100+ users - churn 7%