I had good luck. As mentioned above, finding a good GC is not easy because they do not advertise. It is entirely word of mouth. I live in the pacific NW where

I had good luck. As mentioned above, finding a good GC is not easy because they do not advertise. It is entirely word of mouth. I live in the pacific NW where there are a lot of old craftsman style homes. High quality woodwork details is the theme. I started by calling high end custom furniture shops and asked them if they could do built in cabinetry work. They did not, but they recommended a number of woodworkers that moved on from furniture into contracting (carpentry, custom window sashes, storm windows, etc...). Then, I asked them what GCs they have worked with in the past and which they would recommend. A few names came up often, I spoke with them, picked one, and was really happy with the work. I guess the tl;dr is, good GCs use highly skilled subs, so find the subs then ask which GCs they recommend.