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I'm still kind of amazed by Dollar Shave Club ($1bil exit to Unilever) - absolutely no product innovation (private label S. Korean razor you could've bought on
by dawhizkid 9y ago
I'm still kind of amazed by Dollar Shave Club ($1bil exit to Unilever) - absolutely no product innovation (private label S. Korean razor you could've bought on Amazon for cheaper) but brilliant branding/marketing.
Objectively Amazon has never had much of a personality brand-wise, and anything you can do to exploit that weakness will help you win customers.
- mooreds 9y agoAgree that branding/story is one way to beat Amazon that was touched on, but not fully fleshed out in this post.
- humbertomn 9y agoIt amazes me too. But we have to remember that although there was no product innovation, there was business model innovation for that niche market. Online subscriptions for razors were not a thing.