3 ms·
Is it just me or is Amazon doing all of these things already? Create an aspirational brand -> they have tons of in-house brands in many categories, from premiu
by deegles 9y ago
Is it just me or is Amazon doing all of these things already?
Create an aspirational brand -> they have tons of in-house brands in many categories, from premium to budget. They're just not usually advertised as being owned by Amazon.
Build a community -> Lists, Vine, Reviews, their forums, probably a bunch of other things
Personalize your products -> Amazon Merch
Deploy an omnichannel strategy -> Retail stores, Treasure Truck, Amazon Go, Whole Foods, Prime Now, Flex, drones...
Go niche over mass -> Marketplace
Commit to values -> I think the last 20 years have shown that Amazon is pretty committed to investing in growth...
- orionblastar 9y agoAmazon announced a way to get lower cost healthcare today. I can only assume they are buying out health insurance and medical groups to make a better network with lower costs, AI ML programs to diagnose illnesses and do administration via automation, ECT. I remember in collage taking business management, that Microsoft and other super giant tech companies have to get into new markets or use tech to lower the cost to customers to beat the competition. I was told Microsoft might buy out banks and get into lending, ECT. Problem is a lot of nursing homes, hospitals etc don't have the budget to automate things or even have a modern computer and OS. If Amazon makes a deal they can run Android apps on Fire Tablets provided for free and have access to an AWS based database. I am sure this won't be the last area they get into, but it will provide growth. https://www.usatoday.com/story/money/2018/01/30/amazon-berkshire-hathaway-jpmorgan-health-care-deal-could-shake-up-health-care/1078823001/ https://www.usatoday.com/story/money/2018/01/30/amazon-berks... Edit: I found a link to cite
- tyingq 9y agoGreat post, but I take exception on this part: Commit to values -> I think the last 20 years have shown that Amazon is pretty committed to investing in growth... In the article, "values" was alluding to something more altruistic or socially aspirational than growth, capitalism, etc. Amazon's image is pretty weak in this area. Especially around employee culture and truly putting the consumer first.
- IncRnd 9y ago> Commit to values -> I think the last 20 years have shown that Amazon is pretty committed to investing in growth... It depends on what you mean by "growth". When you think of Amazon, you probably think of shopping. It’s the site that sells everything from books to phones to full-on vehicles. Accordingly, the company is the dominant player in e-commerce. But as this chart from Statista shows, Amazon’s most well-known business isn’t its biggest driver of profits. That would be the company’s cloud computing unit, Amazon Web Services, which accounted for about 89% of Amazon’s $1 billion total operating profit this past quarter. That’s despite AWS accounting for just 10% of the company’s overall revenue during the same time frame. http://www.businessinsider.com/amazon-web-services-cloud-online-shopping-profits-chart-2017-5 http://www.businessinsider.com/amazon-web-services-cloud-onl...