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Google claims that it operates the buying side as a standalone business that needs to be profitable so it doesn’t overbid. I don’t buy that claim for a second,
by Analemma_ 9y ago
Google claims that it operates the buying side as a standalone business that needs to be profitable so it doesn’t overbid. I don’t buy that claim for a second, and I don’t think the EU will either.
- btian 9y agoWhy not? I'm sure if you bid something ridiculous, say $1 billion for an ad, Google would rather show your ad than one of Google's.
- chillydawg 9y agoThey only need to fudge their numbers by a few percent for them to win the majority of impressions. It's not about bidding $600 for a $10 slot, it's about bidding $11 and then pointing out that their internal operator is still profitable after all sorts of internal cross subsidisation.