I'd imagine part of it is the timeframe of "eventually". Why care that the company will be in ruins later, if it makes you rich now and you think you'll be out

I'd imagine part of it is the timeframe of "eventually". Why care that the company will be in ruins later, if it makes you rich now and you think you'll be out the door before the apocalypse comes? Of course, there's a simpler answer: because they think it will be profitable. The aggressive settlements described in the article might even have been a part of the original calculations in just how much money could be made.