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This is what I never understood in online ads. You're looking to buy, say, a North Face jacket but the price is a bit higher than you're willing to pay, so you
by remir 9y ago
This is what I never understood in online ads. You're looking to buy, say, a North Face jacket but the price is a bit higher than you're willing to pay, so you close the tab.
Now, you go elsewhere on the web and you see ads for that particular jacket, but there's no incentive for you to click on the ad because you already know the price is too high.
But if the ad says: "hey, 10% off on this jacket in the next 30 minutes with coupon code xyz" then yeah you might click on the ad, buy the jacket and in the end, the customer, the retailer and the ad agency are all winning.
- mrob 9y agoIf you could manipulate coupon codes like that then why would anybody pay full price (if it wasn't urgent)?
- Slansitartop 9y agoNot everyone is that savvy or willing to put in the effort. There are people who save ridiculous amounts with traditional coupons, but not many people are willing to put in the effort or make the sacrifices to to that, so they still work for the companies.
- remir 9y agoI bet a lot of people would still pay full price. I mean, Gap has 30% off coupons every week like clockwork. 40% off is pretty regular, too, so why would anyone pay full price? Well, I bet a lot of people do.