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Does it have cookies to help you measure conversion? How does the implementation compare to Facebook Pixel or GA / GTM?
by raywu 9y ago
Does it have cookies to help you measure conversion? How does the implementation compare to Facebook Pixel or GA / GTM?
- j-c-hewitt 9y agoYeah but those belong to Amazon. It's nothing like the FB pixel etc. and you get much less information than a good GA setup. It also depends on whether Amazon owns your products (Vendor) or if you own the products still (Seller). You get different sets of metrics based on that and also whether or not you pay extra for the fancy suite of metrics.
- raywu 9y agoThanks for sharing @j-c-hewitt, I was wondering about the vendor and seller distinction. I saw there were case studies of an insurance company increasing its quote requests. I suppose they're not listed as vendor on Amazon. What metrics are there in the fancy suite?
- j-c-hewitt 9y agohttps://www.operationroi.com/2017/09/amazon/understanding-amazon-retail-analytics-premium https://www.operationroi.com/2017/09/amazon/understanding-am... (not my article but describes what it gives you)