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Since their ad program was released, I've been running ads on Amazon as well as ads on the other platform for both clients and myself. Amazon's ad platform has

Since their ad program was released, I've been running ads on Amazon as well as ads on the other platform for both clients and myself. Amazon's ad platform has always had fewer features, a crappier interface, worse third party software available, and has at times run by confusing rules that aren't fully documented. None of that matters because it's 4-10x+ more cost effective and doesn't require a large budget or a sophisticated account structure to generate profitable sales in volume. In general the American people have demonstrated a preference and that preference is that more than half of them want to buy stuff on Amazon and not on other websites. Trying to get people to buy stuff on a non-Amazon website is rolling the stone uphill. It doesn't hurt that basically the entire middle class demographic in the US subscribes to Prime. If you sell physical things to customers online there is no better way to do it at this time. There are many issues involved in selling stuff on Amazon (and being an Amazon customer) but those problems really pale in comparison to the business model of running your own store on non-Amazon fulfillment and paying GooFaceBannerAd to drive traffic to your website that would really prefer to be going to Amazon.

raywu 9y ago
Does it have cookies to help you measure conversion? How does the implementation compare to Facebook Pixel or GA / GTM?
- j-c-hewitt 9y ago
  Yeah but those belong to Amazon. It's nothing like the FB pixel etc. and you get much less information than a good GA setup. It also depends on whether Amazon owns your products (Vendor) or if you own the products still (Seller). You get different sets of metrics based on that and also whether or not you pay extra for the fancy suite of metrics.
  - raywu 9y ago
    Thanks for sharing @j-c-hewitt, I was wondering about the vendor and seller distinction. I saw there were case studies of an insurance company increasing its quote requests. I suppose they're not listed as vendor on Amazon. What metrics are there in the fancy suite?
    - j-c-hewitt 9y ago
      https://www.operationroi.com/2017/09/amazon/understanding-amazon-retail-analytics-premium https://www.operationroi.com/2017/09/amazon/understanding-am... (not my article but describes what it gives you)
thisisit 9y ago
So, you are saying while the general theory is that people want to buy stuff on Amazon but using the GooFaceBannerAd you are able to drive traffic to your non-Amazon store and sell stuff to people? Edit: As I am getting downvoted let me clarify to the query. I am a bit confused as the post seems to suggest getting people to buy stuff from non-Amazon site has been difficult. In which case I wonder how effective it is to bypass Amazon ad system and getting people to your own site. Or am I misunderstanding the post and the ad connects back to amazon product page.
- j-c-hewitt 9y ago
  It is confusing. No I'm referring to the internal Amazon ad system that the article mostly refers to. If you search around Amazon with your ad blocker off you'll see results with "Sponsored" next to them.
  - thisisit 9y ago
    Thanks for the clarification. You are using these banner ads to drive traffic to a non-Amazon site or re-direct people back to Amazon product page? Because selling stuff on former seems difficult.

raywu 9y ago

Does it have cookies to help you measure conversion? How does the implementation compare to Facebook Pixel or GA / GTM?

j-c-hewitt 9y ago
Yeah but those belong to Amazon. It's nothing like the FB pixel etc. and you get much less information than a good GA setup. It also depends on whether Amazon owns your products (Vendor) or if you own the products still (Seller). You get different sets of metrics based on that and also whether or not you pay extra for the fancy suite of metrics.
- raywu 9y ago
  Thanks for sharing @j-c-hewitt, I was wondering about the vendor and seller distinction. I saw there were case studies of an insurance company increasing its quote requests. I suppose they're not listed as vendor on Amazon. What metrics are there in the fancy suite?
  - j-c-hewitt 9y ago
    https://www.operationroi.com/2017/09/amazon/understanding-amazon-retail-analytics-premium https://www.operationroi.com/2017/09/amazon/understanding-am... (not my article but describes what it gives you)

thisisit 9y ago

So, you are saying while the general theory is that people want to buy stuff on Amazon but using the GooFaceBannerAd you are able to drive traffic to your non-Amazon store and sell stuff to people? Edit: As I am getting downvoted let me clarify to the query. I am a bit confused as the post seems to suggest getting people to buy stuff from non-Amazon site has been difficult. In which case I wonder how effective it is to bypass Amazon ad system and getting people to your own site. Or am I misunderstanding the post and the ad connects back to amazon product page.

j-c-hewitt 9y ago
It is confusing. No I'm referring to the internal Amazon ad system that the article mostly refers to. If you search around Amazon with your ad blocker off you'll see results with "Sponsored" next to them.
- thisisit 9y ago
  Thanks for the clarification. You are using these banner ads to drive traffic to a non-Amazon site or re-direct people back to Amazon product page? Because selling stuff on former seems difficult.