It can be easier to get firms to change when they can see the handwriting on the wall than when a threat is a distant glimmer on the horizon. Paradoxically, it

It can be easier to get firms to change when they can see the handwriting on the wall than when a threat is a distant glimmer on the horizon. Paradoxically, it may be easier to get print media to try new things today than two or three years ago. You need to pay close attention to your payback period and shorten that as much as possible to minimize the risk of experimentation. You need a proof point or prototype example: can you go back to a former employer and get them to try out your idea?