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Plenty to Watch Online, but Viewers Prefer to Pay for Cable
- marknutter 16y agoI think the critical missing component here is channel surfing from the couch. If I had a set-top box that allowed me to flip through a bunch of pre-made "channels" featuring cleverly grouped internet shows, I would be much more willing to watch internet based stuff. I think even simulating the effect of entering a program already in progress would make sense too. Traditionally, that has been the way we sample content on tv, and having to start fresh at the beginning of every new show is too time consuming.