PII is an American concept, not a GDPR concept. The GDPR has a notion of personal data and it is much more expansive than PII. While merely accessing the page

PII is an American concept, not a GDPR concept. The GDPR has a notion of personal data and it is much more expansive than PII. While merely accessing the page from the EU doesn't trigger GDPR, logging and analytics may. I do think DPAs attempting to regulate EU external sites will be something to behold.