For sure it's a bit of a blunt tool, but we've seen companies can't be relied on to do it themselves. And yes, as devs it does force us to ask hard questions t

For sure it's a bit of a blunt tool, but we've seen companies can't be relied on to do it themselves. And yes, as devs it does force us to ask hard questions that we've been conveniently ignoring, usually at the request of management or marketing. Does this need detailed analytics? Do we need to store this information? How do we need to store this information? How do we design UX to withdraw consent? How do we handle the absence of consent? Etc. More difficult, but more ethical, too. One nice thing (maybe) is that it's so much effort to get consent to run pervasive analytics on EU users, that many people might just stop running pervasive analytics on EU users at all. Maybe all users? At least I can dream...