I honestly don't understand how people expect to change this. Some of these terms which are apparently favoured by men are very ungendered, such as "driven pers

I honestly don't understand how people expect to change this. Some of these terms which are apparently favoured by men are very ungendered, such as "driven person", "disciplined" or "first rate". If a job requires "a first rate disciplined driven person" and women don't want to apply for that job, doesn't that seem to indicated they believe they aren't qualified. Many jobs are stressful and require people who can cope with high risk activities - even in software running operations for any of the listed global companies would be hard. And it does both the company and the applicants a disservice if that level of risk isn't made clear in the advertisement.