it's a ~4.5x multiple on revenue, minus debt. doesn't seem too outrageous to me? edit: it's also almost $2bn less than the sum of the two individual companies

it's a ~4.5x multiple on revenue, minus debt. doesn't seem too outrageous to me? edit: it's also almost $2bn less than the sum of the two individual companies market caps. (13.7bn for keurig, 21.1bn for dr pepper snapple)