Refreshing with a CEO that doesn't take himself too serious. I can imagine most CEOs would be terrified of doing something this silly, and promoting it in such

Refreshing with a CEO that doesn't take himself too serious. I can imagine most CEOs would be terrified of doing something this silly, and promoting it in such a nerdy and silly way. I like how his marketing is basically about appealing to the inner geek or man, who is really just a big boy who want bigger and more expensive toys. Too many ads are essentially focused on fashionistas, people who want to be trendy or whatever. Flamethrowers in contrasts isn't trendy in any meaningful way. It is just a fun thing. In a way everything that Musk does is really about making the stuff geeks dreamed of when they were kids. I spent considerable time marveling at space-stations and spacecraft in illustrated science magazines as a child. Beyond 2000 I fancied myself as a space tourist. Of course none of that ever came to past, but now Musk is bringing back the childhood dreams. In many ways it makes me realize how important literature and dreaming is. Science fiction literature might seem like time waste, but it is the kind of stuff that has helped inspire people like Elon Musk as a child and make him dream of a brighter future. Without dreaming we can't start to push the envelope. For a long time I sort of imagined that dreamers and doers could not be the same person. But Elon Musk demonstrates you can both dream and be a talented guy who gets stuff done.