Those are pretty timid explanations for how iTV will 'change everything'. Per network applications, instead of just say, one feature set for all networks? iAds

Those are pretty timid explanations for how iTV will 'change everything'. Per network applications, instead of just say, one feature set for all networks? iAds to monetize content, meaning something like ads on Hulu, or, the internet? $99, like Roku? Granted the iPhone as a remote is an excellent convenience and obvious evolution in home entertainment.