Unfortunately since they took VC money they couldn't just sit by and be a small player with a loyal customer base. That would have been the ideal position for

Unfortunately since they took VC money they couldn't just sit by and be a small player with a loyal customer base. That would have been the ideal position for them and could have kept them going for a long time. But that doesn't satisfy their investors that wanted to see a high return on their investment. They never even really got their fitness side off the ground before they died. The Pebble 2 was their first fitness focused watch and they were already dead when it came out. The Pebble Round with a heart-rate monitor would have sold like hotcakes to women with the right marketing.