I find this comment really funny because "satisfy your hunger" is the primary marketing message that Mars pushes for Snickers. So in the course of questioning

I find this comment really funny because "satisfy your hunger" is the primary marketing message that Mars pushes for Snickers. So in the course of questioning the value of a marketing concept (personae), Alan is inadvertently demonstrating that he has fully internalized the Snickers marketing. Maybe this was intentional? If you have a link for greater context, I'd be interested to see it.