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https://en.m.wikipedia.org/wiki/Snowflake_schema https://en.m.wikipedia.org/wiki/Snowflake_schema

• cup-of-tea 9y ago
  Thank you for the answer. I'd never heard of it. It struck me as odd given that a snowflake is delicate and ephemeral which is exactly what you don't want for this kind of technology.
  • jmngomes 9y ago
    I agree with your previous post, even though the product's name is eventually related to a concept on the same field (snowflake data models) it doesn't seem like a very good choice of branding. I work for one of their customers and only now do I see their website on Google's top results; namely because they also don't have a .com for the brand name. Even though this is less relevant in a B2B context, because research is usually more thorough, it's still a warning sign in terms of branding when you have a different brand that could be confused with yours: https://snowflakesoftware.com/about/ https://snowflakesoftware.com/about/ (as posted by another user, strangely downvoted) Also, snowflake data models are actually not very common (or appropriate/useful) in data warehouse/mart environments, as they tend to be harder to understand and use on a self-service approach, and require more joins between datasets/tables, unlike dimensional models.