I think this law will force people building AI's and ML systems to innovate more and be more thoughtful of how they use peoples data. Companies like DeepMind a

I think this law will force people building AI's and ML systems to innovate more and be more thoughtful of how they use peoples data. Companies like DeepMind are already showing that collecting every data point under the sun is unnecessary, and that ML systems can be built with privacy in mind. Anyone that can't be bothered to put the effort in can, quite frankly, die at the hands of the market.