I think for some products this would actually be useful. Some products are inherently not exactly goal-oriented - Point A to Point B. Take Facebook for exampl

I think for some products this would actually be useful. Some products are inherently not exactly goal-oriented - Point A to Point B. Take Facebook for example. It's not about achieving the objective of putting photos online, it's about the mystery of being invited to a website to share who you are with your friends and learning how you can interact through this new medium. It really mattered that Facebook targeted a specific demographic. If they didn't target that demographic exclusively, they wouldn't have succeeded, because college student's mom's would have been on there and they would have felt vulnerable, and found somewhere else to share.