3 ms·
In order for stakeholders to use personas, they have to believe in them, feel invested, and have ownership over them. I've done this a few times and no matter
by dhimes 9y ago
In order for stakeholders to use personas, they have to believe in them, feel invested, and have ownership over them.
I've done this a few times and no matter how convinced I was it was, in the end, pure fantasy.
The most successful personas are created with involvement from their end users.
I don't know what they mean by success: I tried to use personas to understand customers I didn't have.