3 ms·

I've done a few sessions using personas and can see little benifit to justify the time expended upon them. If generated out of thin air rather than from actual

• Angostura 9y ago
  Point 3 in the article: >In order for stakeholders to use personas, they have to believe in them, feel invested, and have ownership over them. The most successful personas are created with involvement from their end users. Otherwise, people will have no understanding of the data behind them and the rigor that went into creating them. Coworkers may think that the UX team just went away and played story time for a few weeks, emerging with these fake people and asking everybody to play along. That is NOT the attitude we want to foster. >To avoid this pitfall, you must include the persona end users in the process of creating personas. Invite stakeholders to sit in on a research session. Send out a daily recap of the activities undertaken to create the personas. Help people see how your research uncovers the customer segments early on, so that when you roll out the personas there is built-in investment in their validity and value.
  • dhimes 9y ago
    In order for stakeholders to use personas, they have to believe in them, feel invested, and have ownership over them. I've done this a few times and no matter how convinced I was it was, in the end, pure fantasy. The most successful personas are created with involvement from their end users. I don't know what they mean by success: I tried to use personas to understand customers I didn't have.