This is the fundamental problem we struggle with in Agtech. Large agribusinesses have a near monopoly on distribution and for anyone but the most well capitaliz

This is the fundamental problem we struggle with in Agtech. Large agribusinesses have a near monopoly on distribution and for anyone but the most well capitalized companies (where capital has preceded traction) it’s a challenge to scaleably get your product in the hands of customers. Moreover most VCs are not willing to invest in a company to put in the hard yards. If a16z is backing you, like they backed Granular, you have an opportunity to follow the author’s advice but few first time entrepreneurs will make the cut because a16z is either going to bet on traction (which comes later), the serial entrepreneur with one or more big exits, or the technical dream team. I’d love to see some case studies on how to solve this problem without a lot of upfront capital. Not everything in amenable to an MVP.