To start, only because it's the best model to fund an open source project, ever? Of course they'd also have to pick their launch during a bull market, because

To start, only because it's the best model to fund an open source project, ever? Of course they'd also have to pick their launch during a bull market, because nobody cares about ICOs in a bear market. If there's one innovation the "blockchain" has brought, is extreme liquidity and high funding potential for any type of startup, including open source projects that wouldn't even be considered by VCs ever, or they'd have to beg for individual donations otherwise. The blockchain is a P2P Silicon Valley (you heard it hear first).