It's not about the data, at least not yet. The goal is simply to burn cash to get big enough that they can threaten AMC and Regal to do a rev share. That's it

It's not about the data, at least not yet. The goal is simply to burn cash to get big enough that they can threaten AMC and Regal to do a rev share. That's it for now. If this works, then the data might become valuable. But for now it's just a race to scale up before the cash runs out.