I wish I had video of the faces I was undoubtedly pulling, during the few seconds I spent puzzling out the pronunciation and meaning of the word "Schemaless".

I wish I had video of the faces I was undoubtedly pulling, during the few seconds I spent puzzling out the pronunciation and meaning of the word "Schemaless". /Shema-leez/ ? /Szhee-males/ ? Naming products is demonstrably a hard problem.