Choosing a meaningful card is important to most people, I gather, even if they put it off 'till the last minute and then do it poorly. Your idea is a good one,

Choosing a meaningful card is important to most people, I gather, even if they put it off 'till the last minute and then do it poorly. Your idea is a good one, but you absolutely must find a way to allow for that sort of personalization. If you send an email a few days ahead of time, like JangoSteve suggested, asking the user to pick a card, I think you will end up with the same problem the user already faces: too busy to deal with that now. I'd suggest the remedy is to follow something like the NetFlix model of showing choices IN THE EMAIL. Something like, "pick your card below, or click here for more choices." And, of course, you're going to want to categorize by style and aesthetic so that your user gets a fairly personalized recommendation. I always buy my cards at a local paper shop because they get brilliant, beautiful small-run cards. I won't buy Halmark. If you suggest it, I'll pass. You'll need to learn to avoid that, but that'll come with data. Maybe also use a NetFlix style rating system, too. People love rating things.