Well I think the unsaid thing here is that the social media 'startup' itself is quickly being commodified... If you can write code, you can potentially build a

Well I think the unsaid thing here is that the social media 'startup' itself is quickly being commodified... If you can write code, you can potentially build a semi-profitable product on your own for less than the cost of a TV. All the other business infrastructure can be handled by free or nearly-free web services, crowdsourcing etc. A lot of the marketing channels are free as well.