I think anything more complex than uploading files into a folder on a server will probably be too complex for many users. The ready-to-launch instance via a clo

I think anything more complex than uploading files into a folder on a server will probably be too complex for many users. The ready-to-launch instance via a cloud provider sounds like it may be a more viable route to pursue. Thanks for the suggestion. It's a shame there isn't an easy-to-use format/process/standard for installing server-side web apps. There are a huge number of web apps: how many could find a wider audience (outside of other programmers) if only there was an easy way to install the software? There's definitely an opportunity for a better user experience. Thanks to everyone in this thread for their comments :-)