And how well does that work out? My experience with ad targeting is that it's mostly awful. Amazon can track every book I purchase through them, and the ads for

And how well does that work out? My experience with ad targeting is that it's mostly awful. Amazon can track every book I purchase through them, and the ads for books to buy on my Kindle are awful. Facebook has oodles of information about me, and if I turn off AdBlock for a moment there, the ads I see are... diabetes test strips (I do not have diabetes) and something involving Brook Shields that I bet is a total sham. The only online ads I see where data on me, and not just inventory, seems to play a major role is retargeting, where I look at something on Amazon and it's shown to me again in an ad in case I changed my mind about not buying it. The whole adtech industry is in awful shape, and the idea that MoviePass can be profitable by being such a periphery part of the adtech industry is laughable. People will just tell Facebook and Twitter what movies they've seen for free, there's no reason to subsidize movie tickets to get that data. This is a case of "let's spend VC money like water to get enough customers to get a huge valuation and then figure out a business model."