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I don't quite follow the angle of promoting smaller studios' movies. If I am such a studio, and pay moviepass $100k to push a movie, and then that results in $
by xivzgrev 9y ago
I don't quite follow the angle of promoting smaller studios' movies. If I am such a studio, and pay moviepass $100k to push a movie, and then that results in $1M tickets sold thru MoviePass, and I get $500k (or whatever), didn't MoviePass just lose $900k? MoviePass is both the marketing channel AND consumer. The studio has to make a profit and that has to come from somewhere - MoviePass' profit.
- toast0 9y agoAh, but it their customers watched other movies, they would have lost $1M, so it's better. If the intent is to get movie attendance data at any cost (as it seems), getting it at less cost is better.
- xivzgrev 9y agoTrue. How do you know they would've gone to see a movie though? That's what seems weird about this whole gravy train - the various drivers of the business clash with each other. More movies per person, more data, but more margin loss. Fewer movies per person, more margin, less data. More studio deals, more revenue, less margin. I think they're exploring various business models and finding where the sustainable value is. Will be interesting to see!
- Udik 9y agoThis is a way to reduce the costs, but it can't be a way to make any profit (or just break even). You'll always burn a lot of money. I can't believe there isn't a way to get movie attendance data for less than, say, 5$ per data point.