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Does on touchscreens help with driving more engagement metrics and/or advertising screen time?
by stmw 9y ago
Does on touchscreens help with driving more engagement metrics and/or advertising screen time?
- RainaRelanah 9y agoI doubt it. It's more about consumer perception. Hardware buttons aren't futuristic, touchscreens are. And smart watches are largely a futuristic niche product. Pre-purchase consumers want better specs and often neglect the practicality of those decisions (battery life of OLED panels and touchscreens, usability of a 1 inch touchscreen interface, etc).