Somewhere in all this we need to study people's willingness to do things they don't understand. Humans have been creative risk taker as well as sheep through ou

Somewhere in all this we need to study people's willingness to do things they don't understand. Humans have been creative risk taker as well as sheep through out time. I wonder how many of these people are creative risk takers and how many are simply followers. What motivates people to do this? Is it fear of missing out? Is it the potential to be a part of something new? Is it greed?