Oh man I love this line of argument but ikea is probably not the best place to deploy it. The phrase "waste in transit" is so good. Once you have it, and visce

Oh man I love this line of argument but ikea is probably not the best place to deploy it. The phrase "waste in transit" is so good. Once you have it, and viscerally understand the idea of things sitting on store shelves which you will briefly take into your house before their inevitable journey to landfill... yeah, you will never look at the world the same way. But overall ikea are not the problem. They have corporate responsibility officers and like hippies who sold out and all kinds of things going on to ensure that the kind of social media disaster you discussed is supposed to never happen. Plus a lot of those people actually care. Shoot back with interesting evidence of ikea corporate crimes if you have any though.